Blockbuster: Your Desperation is Really Unattractive, Dude
Blockbuster is struggling. We all know this. Companies like Netflix are putting an end to a business, and business model, that has proven successful for the last 23 years, but has failed to evolve appropriately with the changing marketplace. The company is now desperate.
We all read, viewed, and experienced the “no late fees” campaign, which actually ended up being misleading. The company made some changes, tried to communicate more clearly that “no late fees” didn’t actually mean “none.” Awesome.
Well, Bryn and I rented a couple of movies a week or so ago. Like most people, we got lazy and didn’t return them for maybe three or four days past the return date. We thought everything was cool.
Today, I checked my account balance following the payment of some bills and noticed a $23 charge from Blockbuster. How amusing. The charges were for … wait for it … late fees.
The company is clearly desperate; clinging to any and all opportunities to steal from its customer base.
Now Blockbuster, is that any way to turn it around? I think not. Now I just need some recommendations for which package is most appropriate from Netflix because I’ll never go back to Blockbuster. The company can go bankrupt for all I care.
Good luck.
Maybe you should subscribe to Blockbuster online. I used to feel the same way about Blockbuster (well, all video stores since I suck @ returning movies on time), but I <3 the online BB service because we get the convenience of a Netflix-type of mail service with the immediate gratification of returning/exchanging our movies right at the store. With kids that like to rent Toy Store and Barbie Fairytopia eight times, it’s the way to go!