Archive for June, 2006
MySpace Downturn? Still Securing Major Advertising …
It's interesting to see questions/arguments like this about a possible MySpace downturn after reaching a ridiculous "peak" of 80+ million registered users, and then to see article's like this one from Ad Age, discussing social networking sites recently securing major advertising opportunities with companies like Wendy's and Toyota.
So, what is it? My guess is that, like others believe, the downturn talk is a bit premature. But, with more social networking copycats like Bebo.com popping up, you never know where the finicky teen and young adult markets will choose to go.
Just Give Me a Call … In-Flight
Oh lord. Both good and bad news from JetBlue today.
JetBlue Airways Corp. won a government auction Friday for wireless spectrum that could be used to provide in-flight telephone, Internet, or entertainment services.
The winning bid of $7.02 million was placed through New York-based JetBlue's entertainment subsidiary, LiveTV LLC, which provides DirecTV service on JetBlue flights.
I think we can all agree that internet access would be beneficial to a ton of people, particularly those business travelers, but I'm going to pretend that the telephone option doesn't exist. I can't even imagine flying with people on the phone. I can't even stand the babies.
Completely Off-Topic

Someone please tell me that Wee Man from MTV's Jackass show and TJ Lavin from its Road Rules / Real World Challenge and also competitive BMX racing fame are not the same person. So what if one is a little person and the other of average height - they're the same!
Note for the Young PR Crowd
As counselors, yes, we have a job to do, but often there are situations where we have no pull, no sway, no leverage. Greater success in this profession will come when you learn how to identify the situations you cannot change among the ones you can, and figure out how to work with what you can to make a program work.
For a while in my young career I was getting lost in the emotions of situations I couldn't change instead of focusing on the things I could and, more importantly, should.
Don't make the same mistake. Clients won't always listen or agree–even if you know you and your team are right–and it took me a while to really get that.
Sorry if this seems like an overly simplistic idea to most, but when you're starting out there's so much you must become technically proficient at that it's easy to forget all that other stuff.