Procter & Gamble’s Take on Influencer Marketing
Voce (my company) was able to secure a Q&A with one of the top executives from the $70 billion Procter & Gamble to discuss how they approach influencer marketing and word of mouth. Definitely worth a read for anyone interested in or working in these areas.
It's a two part discussion/post, so stay tuned for the next half.
Update: Part two just posted. Enjoy!
